Recent technological advances in UHD broadcasting and mobile social sharing, coupled with over fifty years of research and development in multimedia systems technology, mean that the time is now right for research into how user-sourced media can enrich the conventional broadcasting experience.


The three year COGNITUS project will bring together experts in video broadcasting, processing and analytics, with the aim of enhancing conventional ultra high definition (UHD) broadcasts by combining it with quality user generated content (UGC).

The project will begin with a thorough study of the technologies available for UHD content creation and consumption, with emphasis on how these can best function in a media landscape increasingly dominated by social networking. Since content creators and consumers are increasingly one and the same, it makes sense to engage audiences prior to broadcast. Therefore, there will be a particular focus on potential social networking schemes to involve users in broadcast event planning.

The project will demonstrate the viability of its aims through two different use cases drawn from real events, such as large sporting events or concerts, and will test these through use case demonstrators. Both will provide examples of the fascinating and potentially unlimited new services that could be unleashed by interweaving UHD broadcast technology with interactive UGC.